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Channel: Comments on: Paid search is too cheap!
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By: Peter van der Graaf

For most people it is hard to set a correct cost per lead because their administration doesn’t give them enough insight on what a customer (lifetime) is really worth and what they really cost. They...

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By: Joost de Valk

Agreed on that one, setting negative keywords correctly is at least as important as choosing the right “positive” ones.

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